Andreasen Alan R. Kotler Philip. LeMone Priscilla.
Strategic Marketing for Nonprofit Organizations - 5th ed. - New Jersey Prentice Hall 1996 - 632 p.
0132325470
”NONPROFIT ORGANIZATION -- MARKETING / STRATEGIC PLANNING -- ORGANIZATION / MARKETING MIX”
HF5415 / K68S 1996
Strategic Marketing for Nonprofit Organizations - 5th ed. - New Jersey Prentice Hall 1996 - 632 p.
0132325470
”NONPROFIT ORGANIZATION -- MARKETING / STRATEGIC PLANNING -- ORGANIZATION / MARKETING MIX”
HF5415 / K68S 1996
