Metz Adam.
The Social Customer : how brands can use social CRM to acquire monetize and retain fans friends and followers - 1st ed. - New York McGraw-Hill 2012 - 279 p.
9780071759182
”CUSTOMER RELATIONS -- MARKETING / CUSTOMER RELATIONS -- MANAGEMENT / BRANDING (MARKETING) / CRM BUSINESS”
HF5415.5 / M485S 2012
The Social Customer : how brands can use social CRM to acquire monetize and retain fans friends and followers - 1st ed. - New York McGraw-Hill 2012 - 279 p.
9780071759182
”CUSTOMER RELATIONS -- MARKETING / CUSTOMER RELATIONS -- MANAGEMENT / BRANDING (MARKETING) / CRM BUSINESS”
HF5415.5 / M485S 2012
