| 000 -LEADER |
|---|
| fixed length control field |
00455nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200307s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256139903 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
P455B 1996 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault William D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic Marketing : |
| Remainder of title |
A Global-Manageria Approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Missouri |
| Name of publisher, distributor, etc. |
Irwin McGraw-Hill |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
829 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
”MARKETING - MANAGEMENT” |
