Buhler Andre. Nufer Gerd. <br/><br/>
Relationship Marketing in Sports 

 - 1st ed. 
 - Burlington MA  Elsevier/Butterworth-Heinemann  2010 
 - 198 p. 
<br/><br/><label>ISBN: </label>9780750684958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”SPORTS -- SOCIETIES -- MARKETING / RELATIONSHIP MARKETING / SPORTS -- MARKETING”
<br/><br/><label>LC Class. No.: </label>GV716  / B594R 2010