Keller Kevin Lane. <br/><br/>
Strategic brand management :  building measuring and managing brand equity 

 - 3rd ed. 
 - New Jersey  Pearson Education  2008 
 - 692 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45S 2008