TY - BOOK AU - Cannie Joan Koob. AU - Caplin Donald. TI - Keeping Customers for Life SN - 0814478123 AV - HF5145.5 C36K 1991 PY - 1991/// CY - New York PB - American Management Association KW - ”CUSTOMER SERVICE - UNITED STATES / CONSUMER SATISFACTION UNITED STATES-” N1 - Includes Bibliographical References and index ER -