Ries  Al. Trout  Jack. <br/><br/>
Bottom-up Marketing 

 - 1st ed. 
 - New York  McGraw-Hill  1989 
 - 226 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070557334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING / ADVERTISING”
<br/><br/><label>LC Class. No.: </label>HF5415  / R543B 1989