TY  - BOOK
AU  - Ries  Al.
AU  - Trout  Jack.
TI  - Bottom-up Marketing
SN  - 0070557334
AV  - HF5415 R543B 1989
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - ”MARKETING / ADVERTISING”
N1  - Includes index
ER  -