TY - BOOK AU - Andreasen Alan R. AU - Kotler Philip. AU - LeMone Priscilla. TI - Strategic Marketing for Nonprofit Organizations SN - 0132325470 AV - HF5415 K68S 1996 PY - 1996/// CY - New Jersey PB - Prentice Hall KW - ”NONPROFIT ORGANIZATION -- MARKETING / STRATEGIC PLANNING -- ORGANIZATION / MARKETING MIX” ER -