Quelch John A...(et al.). <br/><br/>
Cases in Marketing Management and Strategy :  An Asia-Pacific Perspective 

 - 1st ed. 
 - Singapore  Prentice Hall  1996 
 - 507 p. 
<br/><br/><label>ISBN: </label>0135770572 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING -- ASIA -- CASE STUDIES / MARKETING -- ASIA -- MANAGEMENT”
<br/><br/><label>LC Class. No.: </label>HF5415  / C37 1996