Kerin Roger A. Peterson Robert A. Petty J. William. <br/><br/>
Strategic Marketing Problems Cases and Comments 

 - 8th ed. 
 - New Jersey  Prentice Hall  1998 
 - 723 p. 
<br/><br/><label>ISBN: </label>0136493025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING -- DECISION MAKING -- CASE STUDIES / MARKETING -- MANAGEMENT -- CASE STUDIES”
<br/><br/><label>LC Class. No.: </label>HF5415  / K39S 1998