TY  - BOOK
AU  - Kerin Roger A.
AU  - Peterson Robert A.
AU  - Petty J. William.
TI  - Strategic Marketing Problems Cases and Comments
SN  - 0136493025
AV  - HF5415 K39S 1998
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall
KW  - ”MARKETING -- DECISION MAKING -- CASE STUDIES / MARKETING -- MANAGEMENT -- CASE STUDIES”
ER  -