McCarthy  E.  Jerome. <br/><br/>
Applications in Basic Marketing :  Clippings from the Popular Business Press 

 - 1st ed. 
 - Massachusetts  IRWIN  1995 
 - 226 p. 
<br/><br/><label>ISBN: </label>0256166447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING / MARKETING - MANAGEMENT”
<br/><br/><label>LC Class. No.: </label>HF5415  / M486A 1994-1995