TY  - BOOK
AU  - McCarthy  E.  Jerome.
TI  - Applications in Basic Marketing: Clippings from the Popular Business Press
SN  - 0256166447
AV  - HF5415 M486A 1994-1995
PY  - 1995///
CY  - Massachusetts
PB  - IRWIN
KW  - ”MARKETING / MARKETING - MANAGEMENT”
ER  -