Luther  William  M. <br/><br/>
The Marketing Plan :  How to Prepare and Implement it 

 - 1st ed. 
 - New York  American Management Association  1992 
 - 209 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0814478050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING”
<br/><br/><label>LC Class. No.: </label>HF5415  / L83T 1992