TY  - BOOK
AU  - Luther  William  M.
TI  - The Marketing Plan: How to Prepare and Implement it
SN  - 0814478050
AV  - HF5415 L83T 1992
PY  - 1992///
CY  - New York
PB  - American Management Association
KW  - ”MARKETING”
N1  - Includes index
ER  -