Bearden  William  O. Ingram  Thomas  N. Laforge  Raymong. <br/><br/>
Marketing :  Principles and Perspective 

 - 3rd ed. 
 - Boston  McGraw - Hill Irwin  2001 
 - 596 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0072322977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING”
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B368M 2001