TY  - BOOK
AU  - Bearden  William  O.
AU  - Ingram  Thomas  N.
AU  - Laforge  Raymong.
TI  - Marketing: Principles and Perspective
SN  - 0072322977
AV  - HF5415.13 B368M 2001
PY  - 2001///
CY  - Boston
PB  - McGraw - Hill Irwin
KW  - ”MARKETING”
N1  - Includes index
ER  -