Perreault  William  D. <br/><br/>
Basic Marketing :  A Global-Manageria Approach 

 - 12th ed. 
 - Missouri  Irwin McGraw-Hill  1996 
 - 829 p. 
<br/><br/><label>ISBN: </label>0256139903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING - MANAGEMENT”
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P455B 1996