McCarthy  E.  Jerome. Perreault  William  D. <br/><br/>
Applications in Basic Marketing :  Clippings from the Popular Business Press 

 - 1st ed. 
 - Missouri  Irwin McGraw-Hill  1998 
 - 227 p. 
<br/><br/><label>ISBN: </label>0256270554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING”
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P455A 1998