TY  - BOOK
AU  - McCarthy  E.  Jerome.
AU  - Perreault  William  D.
TI  - Applications in Basic Marketing: Clippings from the Popular Business Press
SN  - 0256270554
AV  - HF5415.13 P455A 1998
PY  - 1998///
CY  - Missouri
PB  - Irwin McGraw-Hill
KW  - ”MARKETING”
ER  -