Macarthy  E.  Jerome. Perreault  William. <br/><br/>
Basic Marketing :  A Global-Manageria Approach 

 - 11th ed. 
 - Massachusetts  IRWIN  1993 
 - 763 p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING - MANAGEMENT / EXPORT MARKETING - MANAGEMENT”
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M369B 1993