TY - BOOK AU - Macarthy E. Jerome. AU - Perreault William. TI - Basic Marketing: A Global-Manageria Approach SN - 025610509X AV - HF5415.13 M369B 1993 PY - 1993/// CY - Massachusetts PB - IRWIN KW - ”MARKETING - MANAGEMENT / EXPORT MARKETING - MANAGEMENT” N1 - Includes bibliographical references and index ER -