Crawford C. Merle. <br/><br/>
New Products Management 

 - 5th ed. 
 - Chicago  Irwin  1997 
 - 508 p. 
<br/><br/><label>ISBN: </label>0256187789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”NEW PRODUCTS MANAGEMENT”
<br/><br/><label>LC Class. No.: </label>HF5415.15  / C72N 1997