Dillon  William  R. Firtle  Neil H. Modden  Thomas  J. <br/><br/>
Essentials of Marketing Research 

 - 1st ed. 
 - Missouri  Irwin McGraw-Hill  1993 
 - 556 p. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0256081123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”MARKETING RESEARCH”
<br/><br/><label>LC Class. No.: </label>HF5415.2  / D537E 1993