TY  - BOOK
AU  - Dillon  William  R.
AU  - Firtle  Neil H.
AU  - Modden  Thomas  J.
TI  - Essentials of Marketing Research
SN  - 0256081123
AV  - HF5415.2 D537E 1993
PY  - 1993///
CY  - Missouri
PB  - Irwin McGraw-Hill
KW  - ”MARKETING RESEARCH”
N1  - Include index
ER  -