TY  - BOOK
AU  - Myers James H.
TI  - Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
SN  - 0877572763
AV  - HF5415.3 M931m 1999
PY  - 1999///
CY  - Illinois
PB  - American Marketing Association
KW  - ”CONSUMER SATISFACTION -- UNITED STATES -- EVALUATION / CUSTOMER SATISFACTION / MEASURING ATTRIBUTE”
ER  -