TY - BOOK AU - Ehrhardt Michael C. AU - Kanuk Leslie Lazar. AU - Schiffman Leon G. TI - Consumer Behavior SN - 0130841293 AV - HF5415.32 S35C 2000 PY - 2000/// CY - New Jersey PB - Prentice-Hall KW - ”CONSUMER BEHAVIOR / MOTIVATION RESEARCH (MARKETING)” ER -