TY - BOOK AU - Best Roger J. AU - Coney Kenneth A. AU - Hawkins Del I. TI - Consumer Behavior: Building Marketing Strategy SN - 0256218951 AV - HF5415.33 H381C 1998 PY - 1998/// CY - Missouri PB - Irwin McGraw-Hill KW - ”CONSUMER BEHAVIOR -- UNITED STATES / MARKET SURVEYS -- UNITED STATES” ER -