Metz Adam. <br/><br/>
The Social Customer :  how brands can use social CRM to acquire monetize and retain fans friends and followers 

 - 1st ed. 
 - New York  McGraw-Hill  2012 
 - 279 p. 
<br/><br/><label>ISBN: </label>9780071759182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>”CUSTOMER RELATIONS -- MARKETING / CUSTOMER RELATIONS -- MANAGEMENT / BRANDING (MARKETING) / CRM BUSINESS”
<br/><br/><label>LC Class. No.: </label>HF5415.5  / M485S 2012