TY  - BOOK
AU  - Metz Adam.
TI  - The Social Customer: how brands can use social CRM to acquire monetize and retain fans friends and followers
SN  - 9780071759182
AV  - HF5415.5 M485S 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - ”CUSTOMER RELATIONS -- MARKETING / CUSTOMER RELATIONS -- MANAGEMENT / BRANDING (MARKETING) / CRM BUSINESS”
ER  -