Perreault  William  D. <br/><br/>
Applications in Basic Marketing :  Clippings from the Popular Business Press 

 - 1st ed. 
 - New York  McGraw-Hill  2005 
 - 214 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING / MARKETING  MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / P247A 2005