Methods in behavioral research /
Paul C. Cozby, Scott C. Bates
- 13th ed.
- New York : McGraw-Hill Education, 2018.
- 428 p. : ill. ; 23 cm.
Scientific understanding of behavior -- Where to start -- Ethics in behavioral research -- Fundamental research issues -- Measurement concepts -- Observational methods -- Asking people about themselves: survey research -- Experimental design -- Conducting experiments -- Complex experimental design -- Single-case, quasi-experimental, and developmental research -- Understanding research results: description and correlation -- Understanding research results: statistical inference -- Generalization
9781260084207
Psychology--methodology--research Social sciences --methodology--research