Cozby, Paul C.

Methods in behavioral research / Paul C. Cozby, Scott C. Bates - 13th ed. - New York : McGraw-Hill Education, 2018. - 428 p. : ill. ; 23 cm.

Scientific understanding of behavior -- Where to start -- Ethics in behavioral research -- Fundamental research issues -- Measurement concepts -- Observational methods -- Asking people about themselves: survey research -- Experimental design -- Conducting experiments -- Complex experimental design -- Single-case, quasi-experimental, and developmental research -- Understanding research results: description and correlation -- Understanding research results: statistical inference -- Generalization

9781260084207


Psychology--methodology--research
Social sciences --methodology--research

BF76.5 / .C882M 2018