TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management / 
SN  - 9781260571233
AV  - HD30.28 .R845S 2021
PY  - 2021///
CY  - New York
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Strategic analysis
KW  - Strategic management
KW  - Business planning
N1  - What Is Strategy? -- Strategic Leadership: Managing the Strategy Process -- External Analysis: Industry Structure, Competitive Forces, and Strategic Groups -- Internal Analysis: Resources, Capabilities, and Core Competencies -- Competitive Advantage, Firm Performance, and Business Models -- Business Strategy: Differentiation, Cost Leadership, and Blue Oceans -- Business Strategy: Innovation, Entrepreneurship, and Platforms -- Corporate Strategy: Vertical Integration and Diversification -- Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions -- Global Strategy: Competing Around the World -- Organizational Design: Structure, Culture, and Control -- Corporate Governance and Business Ethics
ER  -