000 00466nam a2200181Ia 4500
008 200307s9999 xx 000 0 und d
020 _a0070557334
041 0 _aeng
050 4 _aHF5415
_bR543B 1989
100 0 _aRies Al.
100 0 _aTrout Jack.
245 1 0 _aBottom-up Marketing
250 _a1st ed.
260 _aNew York
_bMcGraw-Hill
_c1989
300 _a226 p.
500 _aIncludes index
650 4 _a”MARKETING / ADVERTISING”
999 _c2880
_d2880