000 00574nam a2200181Ia 4500
008 200307s9999 xx 000 0 und d
020 _a0136493025
041 0 _aeng
050 4 _aHF5415
_bK39S 1998
100 0 _aKerin Roger A.
100 0 _aPeterson Robert A.
100 0 _aPetty J. William.
245 1 0 _aStrategic Marketing Problems Cases and Comments
250 _a8th ed.
260 _aNew Jersey
_bPrentice Hall
_c1998
300 _a723 p.
650 4 _a”MARKETING -- DECISION MAKING -- CASE STUDIES / MARKETING -- MANAGEMENT -- CASE STUDIES”
999 _c2885
_d2885