| 000 | 00584nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 200307s9999 xx 000 0 und d | ||
| 020 | _a9780071759182 | ||
| 041 | 0 | _aeng | |
| 050 | 4 |
_aHF5415.5 _bM485S 2012 |
|
| 100 | 0 | _aMetz Adam. | |
| 245 | 1 | 4 |
_aThe Social Customer : _bhow brands can use social CRM to acquire monetize and retain fans friends and followers |
| 250 | _a1st ed. | ||
| 260 |
_aNew York _bMcGraw-Hill _c2012 |
||
| 300 | _a279 p. | ||
| 650 | 4 | _a”CUSTOMER RELATIONS -- MARKETING / CUSTOMER RELATIONS -- MANAGEMENT / BRANDING (MARKETING) / CRM BUSINESS” | |
| 999 |
_c2963 _d2963 |
||