000			01338nam a2200241Ia 4500
999			_c44189 _d44189
005			20201105141353.0
008			201105s2563 en 000 eng d
020			_a9781260571233
040			_cSLCLIB
041	0		_aeng
050		4	_aHD30.28 _b.R845S 2021
100	1		_aRothaermel, Frank T. _9839
245	1	0	_aStrategic management / _cFrank T. Rothaermel
250			_a5th ed.
260			_aNew York : _bMcGraw-Hill, _c2021.
300			_a544 p. : _bill. ; _c25 cm.
505			_aWhat Is Strategy? -- Strategic Leadership: Managing the Strategy Process -- External Analysis: Industry Structure, Competitive Forces, and Strategic Groups -- Internal Analysis: Resources, Capabilities, and Core Competencies -- Competitive Advantage, Firm Performance, and Business Models -- Business Strategy: Differentiation, Cost Leadership, and Blue Oceans -- Business Strategy: Innovation, Entrepreneurship, and Platforms -- Corporate Strategy: Vertical Integration and Diversification -- Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions -- Global Strategy: Competing Around the World -- Organizational Design: Structure, Culture, and Control -- Corporate Governance and Business Ethics
650		4	_aStrategic planning
650		4	_aStrategic analysis
650		4	_aStrategic management
650		4	_aBusiness planning
942			_2lcc _cBK