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Rothaermel, Frank T.

Strategic management / Frank T. Rothaermel - 5th ed. - New York : McGraw-Hill, 2021. - 544 p. : ill. ; 25 cm.

What Is Strategy? -- Strategic Leadership: Managing the Strategy Process -- External Analysis: Industry Structure, Competitive Forces, and Strategic Groups -- Internal Analysis: Resources, Capabilities, and Core Competencies -- Competitive Advantage, Firm Performance, and Business Models -- Business Strategy: Differentiation, Cost Leadership, and Blue Oceans -- Business Strategy: Innovation, Entrepreneurship, and Platforms -- Corporate Strategy: Vertical Integration and Diversification -- Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions -- Global Strategy: Competing Around the World -- Organizational Design: Structure, Culture, and Control -- Corporate Governance and Business Ethics

ISBN: 9781260571233

Subjects--Topical Terms:
Strategic planning
Strategic analysis
Strategic management
Business planning

LC Class. No.: HD30.28 / .R845S 2021